According to Coeliac NZ Incorporated, the consumer demand for gluten-free products is booming, annually rising by an estimated 26 percent due to gluten intolerance or special dietary preferences. In response to this trend, the country’s biggest private testing lab, Hill Laboratories, just started delivering the fastest gluten testing service in New Zealand, with a turnaround-time of five days – two to five days quicker than its competitors’.

It took the company five months to validate the methodology, worldly known as ‘ELISA’, and now the test is finally available. “Our service will enable manufacturers, retailers, local cafés and restaurants to accurately label their products and check for cross-contamination, for the benefit of this important audience,” said Hill Laboratories technologist Sam Marengo.