USA | Doritos has announced the return of its popular pop-up restaurant Doritos After Dark, set to take place in Los Angeles.
Doritos has introduced a new bold culinary experience for Crypto.com Arena ticket holders who seek the unexpected by opening a Doritos After Dark restaurant at the iconic sports and live events arena.
Offering everything from spicy appetisers to bold entrees and sweet desserts, the restaurant elevates all dishes with the undeniable flavour and crunch of Doritos chips, inviting fans to feed their late-night curiosity.
"Taking cues from our consumers, we are enabling people to experience their favourite brands from Frito-Lay in delicious new ways," said Carolyn Braff, vice president of culinary marketing at Frito-Lay.
"The globally inspired flavours of the Doritos After Dark menu will invite late-night food fans to see the creative and surprising ways Doritos can enhance their favourite meals and cocktails."
While the Doritos After Dark restaurant is only available to ticketholders during regularly scheduled events at the Crypto.com Arena, Doritos After Dark will step out of the arena and into a one-of-a-kind Doritos Night Market pop-up on November 15.
For one night only, ahead of one of the biggest concerts of the year, the Doritos Night Market will serve up delectable Doritos After Dark bites in a free, immersive, neon-filled atmosphere open to all.
"When we take Doritos chips out of the bag and put the distinctive chip into recipes, the culinary possibilities are endless," said Chef Wiley Bates, culinary senior principal scientist at Frito-Lay.
"The Doritos brand is known for pushing boundaries and paving new paths. The food and alcoholic beverages offered at the new Doritos After Dark restaurant was created with the consumer in mind and take delicious fan favourites up a notch with the boldness and flair only Doritos flavours can deliver."
The Doritos After Dark restaurant's inventive take on culinary classics includes the “Flamin’ Hot Limon Late Night Rita,” “Spicy Sweet Chili Ramen-Rito,” and “Flamin’ Hot Nacho Veggie Dumplings.”
"We're thrilled to be the home of Doritos' first restaurant as Doritos After Dark opens at Crypto.com Arena this fall," said Lee Zeidman, President of Crypto.com Arena.
"As the premier sports and live entertainment arena in Los Angeles, Crypto.com Arena continues to present top-notch culinary experiences for fans, and we can't wait for our guests to enjoy the unique cuisine the event offers."
Doritos brand first introduced the concept in 2022 to meet fans' desires for bold, experiential late-night bites with pop-up ghost kitchens in New York and Los Angeles serving up never-seen-before recipes through delivery partners for a limited time only.
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