New Zealand’s most preferred rum, Coruba, has said it is proud to partner with L.A.B to present the band's winter shows in 2024, a significant milestone in Coruba’s New Zealand growth strategy.
Thirsty Camel Managing Director Brad Madigan said the partnership with L.A.B is part of Coruba Rum’s mission to be the drink of sundown, embodying the vibe and energy of the sunset.
"We are very excited to announce our partnership with L.A.B as the official naming rights sponsor for their 2024 shows,” said Madigan.
“L.A.B is a quintessential Kiwi band that brings the vibes of summer everywhere they go. We are so looking forward to working with L.A.B on this partnership with Coruba Rum and we can’t wait to bring Sun Down, Vibe Up to life with amazing consumer experiences, give-aways and money-can't-buy experiences at L.A.B shows in 2024.”
L.A.B Manager and Founder of Loop Mikee Tucker said the partnership was the perfect pairing.
“The L.A.B boys are thrilled to be partnering with Coruba for their 2024 shows – the Jamaican connection makes L.A.B and Coruba the perfect match," said Tucker.
"We’re looking forward to launching this partnership with L.A.B’s winter shows in the North and South Islands.”
Coruba’s collaboration with L.A.B celebrates their latest album, L.A.B VI, released in late February. L.A.B’s winter shows in Hamilton and Christchurch were announced by the act in March.
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