Coca-Cola is adding more versatility to its portfolio with the acquisition of a kombucha company. The beverage giant has acquired Australia’s naturally, organic kombucha brand MOJO. The purchase is Coca-Cola’s first time taking full ownership of a kombucha brand. Kombucha continues to be the fastest growing beverage category in Australia. “With this acquisition, Coca-Cola Australia can take a leading role in the still-emerging premium-probiotic kombucha category,” said Vamsi Mohan, president of Coca-Cola Australia. MOJO considers itself to be one of Australia’s pioneering kombucha brands with three different sparkling ranges.
COKE ACQUIRES KOMBUCHA
