Cocktail Company TAILS Bought by Bacardi

Established in London ten years ago, TAILS’ cocktails blend premium spirits and liqueurs with natural mixers, juices and flavours, pioneering a hassle-free approach to serving premium quality cocktails in bars, restaurants, and throughout the hospitality and everts industry.

Bacardi, who acquired a minority stake in 2018, has acquired 100 percent ownership of the premium batched cocktail company, a brand that has been expanding across Western Europe.

The TAILS products use the Bacardi portfolio of premium spirits and are then pre-batched in multi-serve 1L bottles or on draught. Its range includes Classic and Berry Mojito (Bacardi rum), Pasion Fruit and Espresso Martini cocktails (42BELOW vodka) and Garden Spritz (Bombay gin).

“The hospitality industry is facing extraordinary challenges, but make no mistake, our brands are built in bars and the on-trade continues to be a priority for Bacardi,” commented Mahesh Madhavan, CEO of Bacardi Limited.

“We are offering bars and restaurants all our support to help them climb out of this crisis, including smart solutions to help them drive business and profit,” Madhavan continued.

“TAILS is a perfect example, it opens up the world of premium cocktails to bars which could never otherwise entertain the idea and at the same time it will open up a new revenue stream when they need it most.”