Coca-Cola Oceania, along with its bottling partner Coca-Cola Europacific Partners, has launched two ready-to-drink heavyweights into New Zealand this month.
Jack Daniel’s and Coca-Cola will be New Zealand’s very first alcoholic ready-to-drink made with Coca-Cola.
Inspired by a shared heritage of craftsmanship that spans more than a century, both brands were born in the late 1800s, Jack Daniel’s in Lynchburg, Tennessee, and Coca-Cola in Atlanta and today, ‘Jack & Coke’ is one of the most popular bar calls in New Zealand and around the world.
But it’s not the only iconic duo joining Coca-Cola’s rapidly growing alcohol portfolio.
Absolut Vodka mixed with Sprite, combined New Zealand’s #1 premium vodka brand and the #1 non-cola soft-drink, delivering a sparkling chill in every sip. The range also includes Absolut Vodka mixed with Sprite Zero Sugar, and to really own the summer occasion, Absolut Vodka mixed with Sprite Pineapple.
Each launch will be supported by world-class marketing campaigns, sure to own summer and beyond, while exercising Coca-Cola’s commitment to marketing responsibly in line with company, industry and community standards.
Coca-Cola Oceania and Coca-Cola Europacific Partners continue to gain traction in the ready-to-drink category, with more to come throughout the year.
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