Leading beverage distributor Federal Merchant’s & Co. is pleased to announce a change in the leadership of their business. The current head, Aidin Dennis, has decided to step down and leave the business at the end of 2023. Dennis has been with Federal since its inception in 2001, and he has served as CEO for the last 19 years, overseeing and being instrumental in the growth of the strong business seen today.
Michael Morton, the current director and head of brand and business strategy, has taken over as managing director effective 1 January 2024. Morton has been with the business for three years and, before joining Federal, held senior roles with William Grant’s, Red Bull, Bacardi, and Lion.
Michael Morton, Managing Director at Federal Merchant's & Co.
“Federal Merchant’s is in the best shape ever, and Aidin leaves an amazing legacy. Existing directors Mark Mayers, Bho Patel and Jewel Smith continue to work in the business and are super excited about what lies ahead,” said Morton.
“We have a fantastic team supported by amazing brands, and with a seamless transition, it is effectively business as usual, and we expect strong continued growth into the future.”
Federal Merchant’s & Co. is a New Zealand-owned beverage distribution business with a comprehensive multi-beverage portfolio of local and international brands. This includes well-known brands such as Pal’s, Wairau River, Glenfiddich, Hendrick’s, Fireball, San Pellegrino, Angostura, Martini and many more.
