Domino's has released its year in review, highlighting the most common customer requests and why Blenheim was its busiest store.
As 2024 draws to a close, Domino’s has released its first-ever pizza-bilities report – a snapshot of the year in pizza. From heartfelt proposals and the popularity of the Blenheim store to the enduring pineapple on pizza debate, Domino’s witnessed the trends, toppings and quirks that have brought New Zealand together through their love for pizza.
Over the past year, Kiwis have proven what we knew all along: Pizza is more than just a meal. Here are some of the most out-of-the-box trends that will be the biggest surprise.
Pizza has made the heart grow fonder, as 12 customers popped the question to their Domino’s delivery drivers. From “I do” to “I dough,” one customer shared that Domino’s pizza saved their marriage this year suggesting a pizza may even mend broken hearts. On the most bizarre order received, a fiery inferno of extra red-hot sauce, onions, tomatoes, chicken, beef, pepperoni, cheese, jalapenos, bacon and chilli flakes took the cake.
In 2024, the classic Pepperoni Pizza reigned as the nation's most popular Domino’s order. As a result, Domino’s delivered more than 200 tonnes of Pepperoni to Kiwi customers – the equivalent weight of 2 blue whales.
The age-old pineapple on pizza controversy can now finally be put to rest, as the data showed more Kiwis added pineapple to their orders than removed it. Pineapple was added more than 1.1 million times and removed only 650,000, suggesting Kiwis are sweet on this tropical topping.
Following Pepperoni Pizza, the top flavours were Mozzerella, Beef, Tomato and Spinach.
As the Domino’s team worked to fulfil each and every pizza order this year, the data shows where and when Kiwis were feeling saucy. August 23rd - the day the Winter Games NZ kicked off - was the busiest day of the year as Kiwis tuned in for a slice of the action.
Out of more than 150 stores across New Zealand, the busiest store this year was the one and only Blenheim. One hungry customer set a new Kiwi 2024 record for the single biggest order Down Under, totalling a whopping 496 pizzas. If Domino's delivery experts lined up all their deliveries from the past year, they could have driven the length of New Zealand... more than 14,000 times.
Despite Pepperoni Pizza being New Zealand’s favourite, it is clear Kiwis rely on Domino’s for more than just the classics. Garlic Bread reigned supreme as the most-ordered product across New Zealand with more than 34 tonnes delivered. That’s the equivalent of 58 male elephants. New Zealand’s sweet tooth is undeniable, with Kiwi’s consuming over 34 tonnes of Chocolate Lava Cakes across the year.
“This year, we’ve seen our customers embrace the classics while also diving headfirst into adventurous new creations – from Pizza Dogs to Cheese Volcanos,” said Domino’s Head of Product Development and Innovation, Michael Treacy.
“ It’s clear Kiwis are hungry for innovation, and at Domino’s, we thrive on pushing the boundaries of what pizza can be. The possibilities are endless in our kitchens, and we’re just getting started. 2025 is shaping up to be our most exciting year yet – you won’t believe what’s coming next.”
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