Canadian whiskey brand and leader in flavoured offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Whiskey. This new liquid is the perfect addition to the brand's flavour portfolio for spring and summer and has already taken social media by storm, with consumers over the age of 21 sharing their love for the new flavour and exploring their own cocktail innovations.
To create this extraordinary blend, Crown Royal whiskies were carefully selected by the brand's master blender and infused with the juicy flavour of fresh blackberries. The harmonious notes of this summer fruit complement the signature richness of Crown Royal Blended Whiskey. The result is a vibrantly delicious whiskey, bursting with the luscious flavour of blackberry and the distinctive smoothness of Crown Royal.
On the nose, the aroma of sweet blackberry sauce with a dash of whiskey complements the vanilla, balanced with a cooked and slightly tart blackberry taste. This expression hints of creamy vanilla and caramel, reminiscent of a blackberry crumble.
"Crown Royal has always led through an innovative approach to whiskey, pushing boundaries to deliver exceptional and exciting flavour profiles to consumers. Our newest addition, Crown Royal Blackberry Whiskey, is no exception to this rule," said Jesse Damashek, Sr. Vice President North American Whiskeys at Diageo.
"This new whiskey is a testament to our dedication to innovation, as we aim to cater to the evolving preferences of loyal Crown drinkers and spirit connoisseurs alike. I am thrilled to see the enthusiasm and excitement from consumers as they embrace this delicious addition to our lineup."
Crown Royal Blackberry Flavored Whiskey has been described as a versatile blend, and has showcased its adaptability across various hosting occasions. The brand has emphasised this versatility through its four recommended cocktails - Royal Blackberry Lemonade, their signature serve that perfectly balances the sweetness of blackberries with a burst of lemon, Crown Royal Blackberry Bramble, Crown Blackberry Collins, and a Royal Blackberry Mojito. Each of these serves is a modern take on classic cocktails and has illustrated the whiskey's ability to reinterpret familiar favourites.
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