Anuga is expanding its footprint this October with the launch of a new and independent trade show dedicated entirely to alternative proteins.
From 4 to 8 October 2025, Anuga Alternatives will take place for the first time in Cologne, focusing on how the global demand for protein can be met in a sustainable, health-conscious and commercially viable way. The theme of sustainable growth is at the heart of this initiative, reflecting growing interest from manufacturers, suppliers and foodservice professionals alike.
Already, around 90 exhibitors from across the globe have confirmed their attendance, including group stands from the Netherlands, Denmark, Slovenia, Turkey and Luxembourg. Beyond Meat and Oatly are among the headline names exhibiting, alongside The New Originals Company, who are a leading European producer of tofu and plant-based foods. The company’s name reflects its mission to create innovative products that build on tofu’s rich tradition rather than imitate meat. With a strong focus on quality and transparency, The New Originals develops nutritious foods that combine traditional methods with modern nutritional needs, supporting healthier lifestyles and sustainable practices across Europe. The New Originals known for its ‘Omami’ brand, and Tofutown, a long-established player in the vegetarian space. Their presence, along with other innovators, underscores how alternative proteins have moved well beyond trend status to become a firmly rooted part of international food supply.
This year, more than 1,300 exhibitors across the entire Anuga event will showcase plant-based product solutions, highlighting the rapid market penetration of meat-free and dairy-free options. These are not fringe innovations but scalable offerings that are reshaping menus, particularly within foodservice, where demand for inclusive, versatile and cost-effective protein alternatives continues to rise.
New formats like Anuga HORIZON Stage will provide deeper insight into the science and strategy behind these products. Located in Hall 1, the stage will offer curated content across research, technology and product development, tackling major industry themes including AI in food tech, health and functionality, and regenerative systems.
On the show floor, visitors can expect to see a wide range of solutions from plant-based staples to cutting-edge microbial and mycelium-based innovations. Pacifico Biolabs will present a mycelium-based ‘Viando chicken’ designed to match the flavour and performance of real poultry. SunflowerFamily is launching sunflower protein mince, while Jens Møller Products will bring its algae-based vegan caviar and shrimp alternatives to market. Neggst Foods will showcase a burger made from a vegetarian egg substitute and Oatly is tipped to unveil a new product during the show.
For foodservice operators seeking future-ready menu solutions, Anuga Alternatives represents an essential stop on the global innovation calendar.
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