New Zealand’s most iconic ceramics brand, Acme, has expanded beyond coffee with the launch of its new Tajimi range.
Inspired by the original Maruasa design and crafted by the legendary Maruasa Porcelain Factory in Tajimi, Japan, these elegant tumblers have brought signature Acme craftsmanship to a broader range of drinks.
The collection has just launched on acmecups.nz and will soon be available through select retailers.
Acme has been working with the Maruasa factory for over six years. The company said the first collaboration it produced with them all those years ago has since become a staple in the Acme core range.
“We couldn’t imagine them not being a part of our story”
That collaboration, the original Maruasa x Acme cup, produced a product that became a favourite with wine and cooler coffee drinkers. This prompted ACMI to expand the range. The company believed that cold coffee drinkers were just as important, after all.
“We’re proud to introduce two new products, both available in two colours to match the Maruasa x Acme original. The new products are designed for cooler drinks and are thicker than the original, making them perfectly suited for both cold and warm drinks. Both tumblers have a step at the base so they can be stacked for storage while also featuring the same matte exterior and glazed interior,” Acme said.
“The Tajimi have always been a firm favorite and we’re excited to be expanding this product range and working again with the Maruasa family.”
Last year, Acme announced the launch of its new tableware collection, the Classic range, which was unveiled at Maison & Object in Paris and the World of Coffee in Copenhagen. This collection complemented two cup ranges, and were designed to be versatile for any meal of the day.
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