The 2020 Inspire+ Artisan Awards received a fantastic and encouraging level of support and entries with 683 products being judged by the panel across the seven categories. Category winners have been announced along with the Supreme winner. Each category winner receives an advertising package and this year the Supreme winner takes home not only the b2b advertising package and association memberships and subscriptions, but they also receive a $10,000 advertising campaign from Mediaworks.
While judging delays were experienced due to Auckland's COVID-19 lockdowns, the judges worked solidly to catch up once levels were lifted. Competition was tough, so much so, that a new category was opened up to cater for the huge number of honey brands that entered the awards.
"This competition continues to support New Zealand artisanal producers, there is no charge for entry and the prize packages are geared around supporting the winning brands in the next step on their journey," said head judge and SupermarketNews publisher, Tania Walters. "We appreciate Mediaworks support of the awards this year with the addition of a $10,000 advertising campaign to the Supreme winner's prize."
The Inspire+ Artisan Awards have showcased the depth and breadth of New Zealand’s best and locally made produce something that resonates with New Zealand consumers in the new normal where consumers are all strongly identifying with buying local.
After a lengthy judging process, that analysed the product’s degree of innovation, fit for purpose, visual appeal, taste, price point, and shelf-life – the category winners and the supreme winner have been selected. All entrants should be proud of their efforts in bringing the best artisanal food and beverage to the New Zealand consumer.
Each category winner receives a $5,000 advertising campaign in their choice of SupermarketNews or Restaurant & Café magazines, along with a six-month Membership of FGC, Restaurant Association and NZ Chefs. All entrants receive a subscription to SupermarketNews and Restaurant & Cafe magazines.
Ambient: Rutherford & Meyer
Beverage (Non-Alcoholic): Good Herb Soda
Beverage (Alcoholic): Citizen
Honey: Taylor Pass Honey Co
Chilled/Deli/Fresh: Tomorrow's Meals
General Merchandise: Ahhh...
Frozen: House Of Dumplings
2020 SUPREME WINNER:
Congratulations to all of the 2020 Category Winners and a huge congratulations to our 2020 Inspire+ New Zealand Artisan Award Supreme Winner – Tomorrow's Meals. Tomorrow's Meals have won a combined $20,000 advertising/marketing package which includes a $10,000 advertising campaign from Mediaworks and a $10,000 advertising campaign from Review Publishing (publishers of SupermarketNews and Restaurant & Café Magazine).
A huge thank you to our sponsors and judges for their contribution to another successful year celebrating local.