McDonald’s has released the MacCoin, a limited edition global currency, in celebration of 50 years of the Big Mac. More than 6.2 million MacCoins will be distributed worldwide, including 50,000 in New Zealand.
“We are proud to be able to offer Kiwis 50,000 of these MacCoins from August 2nd,” said Jo Mitchell, director of marketing McDonald’s NZ Jo Mitchell. “We will be transporting MacCoins from the top of the North Island to the bottom of the South over the next two weeks encouraging New Zealanders to get in on the action. Global connectivity of the Big Mac inspired the creation of the MacCoin. The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us.”
One MacCoin can be exchanged for one Big Mac. It has no cash value and can only be redeemed in 2018. MacCoin will be distributed at various sites around the country, including universities and shopping malls.