Invivo has announced a wine collaboration with New York icon Sarah Jessica Parker.
“We want this wine to be 100 percent Sarah Jessica Parker,” explained Invivo winemaker Rob Cameron. “So other than selecting the base wines for a Sauvignon Blanc and Rosé, I’ll be taking a back seat and letting her create the blends. It comes down to SJP’s palate and preferences. We want to create wines that she truly loves and wants to drink and share with friends.”
Parker is set to visit New Zealand to help with the winemaking process.
“I am a true wine lover and I love including wine in family dinners and occasions with friends, so this is a very exciting and fun project for me,” she said. “I'm so looking forward to every single stage of the creation. I intend to be very hands-on throughout the process, as I am with all my endeavours, and could not be partnering with a better brand than Invivo.”
Parker is also a shareholder in the company, making this a long-term venture for both parties. Collaborations are familiar territory for Invivo – they’ve also collaborated with Graham Norton and have recently released gin labels.
Invivo has received over 200 medals in international wine competitions including World’s Best Sauvignon Blanc, 90 point ratings from both Wine Advocate and Wine Spectator AND awarded Champion Pinot Noir at the 2018 New York Wine and Spirit Show.