Toi Toi Wines is collaborating with Forest & Bird to help support conservation of the natural New Zealand environment. Toi Toi will donate $1 to Forest & Bird for every bottle of Toi Toi Sauvignon Blanc sold anywhere in the world between Friday 4 May – Friday 11 May 2018.
The beginning of the partnership coincides with International Sauvignon Day, a celebration of Sauvignon Blanc across the world marked with tastings, events and education on Friday 4 May 2018.
Making the announcement, Toi Toi sales and marketing manager, Samantha Joyce said “preserving and improving the New Zealand environment is a cause close to our heart, as the Toi Toi wine range is inspired by New Zealand’s nature”.
Forest & Bird volunteers work on a variety of conservation activities across New Zealand, from re-forestation to lobbying, bird monitoring to weed-busting. Originally established to protect native forests and birds, Forest & Bird has extended its mandate in recent years to protect all native species and wild places—on land and in the oceans, lakes and rivers.
The Toi Toi wine brand was established in 2006. Over the past 10 years, Toi Toi has grown into one of NZ’s top 25 wineries and has become recognised globally for its Marlborough Sauvignon Blanc and Central Otago Pinot Noir. Toi Toi is also fully sustainable through Sustainable Winegrowing NZ certification. In 2017 the Joyce family assumed 100 percent of Marlborough Wine Ltd, which owns Toi Toi Wines. Marlborough Wine Ltd is an export-focused company with 75 percent of its sales from overseas.