Launched in 1998 by Wakatū Incorporation in partnership with two Māori organisations, Tohu Wines is recognised as He mātāmua taketake - the original as the first Māori-owned and operated wine label in New Zealand and the world.
“Our vision in founding a wine company was to have a platform to share our culture, story and values with the world,” said Wakatū Chairman Paul Morgan. “From the beginning we knew how important our brand and story were.”
Since 2002 Tohu Wines has been growing its own grapes, and since 2012, has been crafting wine in its own winery, as part of Kono, the food and beverage arm of Wakatū.
“We are proud that we can take our own grapes all the way from vineyards, to the winery, all the way to our consumers’ hands,” said Kono CEO Rachel Taulelei. “Through Tohu Wines we get to take kaupapa Māori to the world every day. We strive to work in ways that are kind to people and environment without compromising quality and integrity. We have a strong spiritual connection with the land and a responsibility to pass it on in good health to future generations.”
As part of their 20-year celebrations, Tohu is releasing a limited edition Methodé Traditionelle Rewa Rosé 2015 at a special launch event in October. “We wanted to create something really special to celebrate this significant anniversary,” said Tohu chief winemaker Bruce Taylor. “Our sparkling rosé is crafted solely from Pinot Noir. It’s an elegant yet complex wine with bright berry aromas and brioche notes.”
