A cut above the rest!

Swiss Deli is a New Zealand artisan manufacturer of continental style delicatessen meats and small goods. Established in 1982, Swiss Deli was founded by a group of Swiss Master Butchers who arrived in Auckland as a result of a government scheme in place to attract skilled migrants into the hospitality industry with the goal of enriching New Zealand’s cuisine and food culture. Thus, Swiss Deli began producing a range of quality meat products inspired by timeless traditional European recipes. Due to retirement of the owners, the company changed hands in 2012; nevertheless, successful transition by Val and Angela Kudrow, enabled the company to retain majority of the founding team members along with uncompromising philosophy on excellence and authenticity in all spheres of operation.

The craftsmen at Swiss Deli use proven handmade production methods to deliver over a hundred different varieties of products, premium delicacies including: sausages, salamis, continental cold cuts, bacon, ham, small goods and more. The company maintains unparalleled focus on delivering products that adhere to the highest standards of health, nutrition, convenience and taste. Creating products that are nutritionally sound begins with the selection of the finest raw ingredients; lean cuts of New Zealand grown beef and pork are blended with premium herbs and spices sourced from leading Swiss and German suppliers. Combined with new generation production technology and packaging machinery Swiss Deli delivers products that are free from gluten, fillers, artificial and genetically modified ingredients; exceptional goods with unique textures, exquisite flavours, further enhanced by attractive packaging. Reaching increasing number of discerning customers year after year, Swiss Deli has acclaimed a strong reputation as a specialist in the field.

While Swiss Deli continues to follow time honoured European traditions with highly prized recipes, the company consistently invests in innovation and new product development. In the last five years Swiss Deli has successfully launched multiple novel product ranges into the market and was recognised for the achievement, claiming a Bronze Medal at Devro Sausage Competition in 2014. Fantastic result and a well-deserved addition to the two previously awarded Silver Medal trophies. Yet the team isn’t resting on their laurels, with two new products currently in the development pipeline, including venison salami and a range of veal and pork pates. Swiss Deli prides itself on its customer engagement efforts and attributes much of its success to staying connected and open to consumer feedback. Buyer opinion is considered invaluable in fine-tuning of the recipes and also allows the business to stay relevant by better understanding and being able to satisfy modern shopper taste preferences and convenience demands.

Swiss Deli has grown into one of the leading New Zealand manufacturers proudly supplying customers nationwide. Swiss Deli Products can be found in major retail food stores such as New World, Pak N Save, Four Square, Countdown, Super Value, Fresh Choice, Gilmours and Farro Fresh; but also available in boutique retail and butchery stores, hotels, restaurants, cafés and caterers. Suppliers and customers have an unshakable confidence in Swiss Deli brand, which is why top New Zealand hospitality companies and convention centres like, Sky City, LSG Sky Chefs, Huka Lodge, Langham, Alexandra Park and My Food Bag trust and order directly from Swiss Deli.

Despite having an established brand image and industry position, the team at Swiss Deli is striving to increase its market presence and consumer awareness. Part of a comprehensive marketing strategy includes a fresh packaging design, a new look to appeal to the retail market. Our dedicated and passionate team annually showcases the retail range of delicatessen at major industry events such as the Auckland, Wellington and Christchurch Food Shows, The Great NZ Food Show in Hamilton, Fieldays as well as the Home & Garden Shows. The outcome has been a newly found visibility among a wider client base paving the way to exceptional growth for many years to come. So as the years roll on, Swiss Deli remains true to their founding values of delivering the taste of quality and are sure to remain unsurpassed in the quest to offer Kiwi’s a delicious way to feel great.