STARBUCKS LAUNCHES ‘WITCH’S BREW’

Selected Starbucks outlets in the USA, Canada, Mexico and the Caribbean are offering a limited-edition Witch’s Brew frappucino just in time for Halloween. The blended beverage features a blend of ‘toad’s breath’ and orange crème frappucino with purple colouring, a swirl of ‘bat warts’ (chia seeds) and green ‘lizard scale’ power on top of the whipped cream.

“We wanted to create a flavour that you might enjoy at a Halloween party,” said Jennica Robinson, who is part of Starbucks’ beverage development team. “It gets a little bit of juiciness from the orange flavour.”

LTO beverages have become a hallmark of the Starbucks strategy, with offerings such as the Pumpkin Spice latte becoming cult favourites. Other Halloween LTOs include the Franken Frappucino in 2014, the Frappula in 2015 and 2016, and the Zombie Frappucino last year.

“Starbucks loves to celebrate Halloween, and each year our frappuccino brings something different to the season,” said Robinson. “We started with Frappula, which was inspired by an old-school horror movie. Zombie frappuccino was like the walking dead, a little ghastly. Witch’s Brew is very fun, vibrant, bubbly, the life of the party.”