Fresh from expanding its Chinese operations, Starbucks is boosting its Japanese delivery options with a new partnership with Uber Eats. Furthermore, the Seattle-based coffee giant is set to build 100 new stores every year for the next three years, bringing the total store count to 1,700 in the Japanese market.
“The strength of our brand in Japan, the momentum in our business, and the spirit of our partners who proudly wear the green apron give me great confidence in our ability to elevate the Customer Experience and drive growth to continue to build our brand,” says Kevin Johnson, Starbucks president and CEO. “We continue to thoughtfully evolve within Japan’s elevated coffee culture to maintain a leadership position and achieve profitable growth for the long-term.”
As part of the expansion, Starbucks will also open a Reserve Roastery in Tokyo early next year. It will be the fifth Reserve Roastery worldwide, and will be designed in collaborating with famous Japanese architect Kengo Kuma.
“Starbucks Japan was built as a performance-driven company, guided through the lens of humanity, from the time of our first store opening in Tokyo in 1996,” said Takafumi Minaguchi, CEO of Starbucks Japan. “We continue to set the pace for innovation and service for Starbucks globally by focusing on creating genuine human connection in our stores and positively impacting the communities we serve.”