A cafe concept designed specifically for social media users is set to open in Auckland this month. The idea of an ‘instagrammable space’ is already common throughout Asia and has been created in response to the number of younger consumers who are increasingly looking to social media for their inspiration.
Gong Cha Takapuna, set to open at the end of this month on Hurstmere Road, has been crafted by award-winning commercial interior design specialists Spaceworks in response to Gong Cha’s decision to take the company’s New Zealand look in a new direction.
“The team at Gong Cha wanted a space that felt fresh, clean and bright, and somewhere customers would enjoy coming to drink tea, and taking photos to post on Instagram – a lot of their customers are very social media-oriented and want somewhere they can get a great image,” said Spaceworks commercial director Bradley Keys. “The look is very clean and minimal, with a space within a space where customers can take photos and share them with their friends.”
At the entrance to Gong Cha Takapuna, customers will be able to sit on a swing in a faux grass area, behind which is a graphic of one of Gong Cha’s teafields.
Marcus Teh, New Zealand manager for Gong Cha, said the fresh, minimal design has been inspired by customer needs. “Our customers are always our priority, and we get this inspiration from them to always think outside of the box,” says Teh. “Whenever we do something, we think about our customers and how to improve our services and quality. We want customers to feel welcomed and comfortable in our stores while treating themselves to their favourite bubble tea or dessert. We want our customers to share a good time with their friends and family just at Gong Cha.”