Only in Marlborough could a one day celebration of Sauvignon Blanc turn into 16, which is what happened in the region world famous for Sauvignon Blanc.
The fortnight garnered a fantastic response from wineries, cellar doors, tour operators, restaurants, and bars who were involved in the inaugural ‘16 Days of Sauvignon’ in celebration of Sauvignon Blanc Day, with 27 mini events crammed into just 16 days in the region.
“The reason for reaching out to all businesses in Marlborough and asking them to jump on board with the celebrations was to involve the whole region, rather than those just in the wine industry itself, which is how we have celebrated Sauvignon Blanc Day in the past” says Wine Marlborough Marketing and Communication Coordinator, Harriet Wadworth. “Our focus for next year will be to reach out to our local businesses, wine lovers and the community once again but also to look for a larger reach across the globe to share our love for this special grape variety.”
As well as the ‘16 Days of Sauvignon’, Wine Marlborough created Sauvignon HQ, a hub in the CBD that was open each evening in the countdown towards the main event on the 5th of May. Working alongside Scotch Wine Bar, they were able to transform the outdoor space for all to enjoy, while having a glass of Sauvignon Blanc from Marlborough and other regions around the world.
To see more images of the 16 Days of Sauvignon, Sauvignon HQ and how Wine Marlborough celebrated International Sauvignon Blanc Day, take a look at their Instagram, Facebook and Twitter.