McDonald’s U.S. stores have reported record-high increases in same-store sales for the last four years. The 5.7 percent increase in same-store sales, and the 6.5 percent jump in global sales has been attributed to value promotions, store remodelling, menu refinement and drive-thru innovations.
In a statement, Steve Easterbrook, McDonald’s CEO, said, “By engaging our guests on their terms, whether it’s through delivery, an enhanced dining experience at one of our Experience of the Future restaurants, or through our evolving digital offerings, we’re becoming a better McDonald’s.”
Despite the increase in same-store sales, McDonald’s has not recorded a change in its guest counts. McDonald’s believes that while same-store sales are crucial, customer retention and streamlining their experience is also needed. Throughout its stores internationally, McDonald’s is looking at ways in which technology, store remodelling, and menu refinement can also be utilised to impact customers’ dining experiences positively.