Zagat, the restaurant rating service, recently issued their first-ever report on the fast casual industry- and quality of food and the person responsible for the menu was a top priority for these customers.
With 94 percent of consumers rating food and ingredient quality as the most important factor of fast casual restaurants, most admitted that they were more likely to visit a fast casual restaurant if it was “gourmet” or chef-driven. Cleanliness, value, convenience and speed followed suit while GMO-free and organic foods ranked higher in importance than gluten free options.
