PURITI has announced a collaboration with Cali Press. As part of the partnership, PURITI’s international brand manager Adam Boot and creative director Chris Monaghan from Cali Press have aligned their like-minded values. With a combined passion and their extensive experience and knowledge of the local market, they’ve created an immune-boosting beverage that will go a long way in ensuring a healthy mind, body and soul.
The hot elixir is based on a classic formula. A combination of honey, lemon and hot water, with the genuine nutritional benefits of New Zealand’s most superior Mānuka honey that measurably exceeds the Ministry for Primary Industry (MPI) Mānuka Honey Science Definition.
“For us, this was a great opportunity to take our Mānuka honey to the grab-and-go market in a convenient format” said PURITI International Brand Manager, Adam Boot.
One of the most sought-after honey varieties out there, Mānuka is highly regarded for its nutritional and natural healing properties. Global popularity and continued anecdotal feedback suggests Mānuka honey can aid digestion and can soothe inflammation and other ailments. Lemon is also a well-known source of vitamins, and it also brings its own immune-boosting, antibacterial and pH balancing qualities to this remarkable hot elixir beverage.
This new PURITI Mānuka honey hot elixir is the perfect companion to a health-conscious winter season. In addition to that, the elixir has a very pleasant, sweet taste that contains a combination of glucose and fructose providing a more balanced energy release, which makes drinking it an enjoyable daily ritual.