Famous pancake chain IHOP has brewed up a pancake inspired beer as part of the company’s latest marketing campaign. The limited edition IHOP Pumpkin Pancake Stout will be available until the end of October in selected bars and at festivals throughout New York. The brew is made by New York-based Keegan Ales using IHOP's buttermilk pancake batter, pumpkin, maple syrup and seasonal spices. Chief marketing officer, Brad Haley has said that the beer “tastes just like a pumpkin pie and a cinnamon roll married and had a food baby.” The company's latest marketing stunt follows a successful campaign earlier in the year which led the public to believe that the pancake chain was changing its name from IHOP to IHOb.
PUMPKIN PANCAKE BEER
