OpenTable, the world’s leading provider of online restaurant reservations, has announced partnerships with Caviar, Grubhub and Uber Eats to integrate delivery and pick-up into their online ordering systems. The new collaboration manifests itself in the updated and redesigned OpenTable app, where customers can now see whether delivery is an option.
The redeveloped app also allows for more personalisation. Through data, the app will suggest places to eat based on previous dining experiences and will give customers the ability to vote a restaurant up or down to help with the algorithms.
“Sometimes plans change or the weather doesn’t cooperate. Instead of cancelling their reservation, diners can now enjoy the meal they had planned from home,” said Joseph Essas, CTO, OpenTable, in a statement. “Our goal is to make OpenTable the go-to app for all dining occasions. Adding delivery is an important next step.”