US fried chicken chain is making its first steps into the Asian market, with the announcement that Kuya J Holdings Group, Inc., the owner and operator of Kuya J restaurants in the Philippines, has been granted an exclusive master franchise agreement to develop and grow the Popeyes brand in the Philippines.
“We are very excited to sign our first major development agreement for the Popeyes brand in Asia. We believe that our passion for food at Popeyes will resonate well with guests in the Philippines,” said Alexandre Santoro, President of Popeyes. “Our partner, Kuya J Group, brings years of local expertise and a keen understanding of consumers in the Philippines.”
Lowell L. Yu, chairman of Kuya J Group, said that the group was proud to partner with Popeyes to launch the brand in the Philippines.“The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country’s more than 100 million people.”
