Nelson-based peanut butter manufacturer Pic’s Peanut Butter has won a prestigious 1 star in the 2016 Great Taste Awards. Judged alongside 10,000 blind-tasted products, Pic’s Crunchy Peanut Butter was one of only two New Zealand products to receive an award.
Great Taste, organised and run by the Guild of Fine Food, is globally acknowledged as one of the most respected food accreditation schemes for artisan and specialty food producers and is often referred to as the ‘Oscars’ of the food world. The UK-based awards attract thousands of entries each year from food producers around the world.

Pic’s Peanut Butter has also been shortlisted in this year’s Quality Food Awards in the UK. The product is now sold at five London markets and is on sale at the prestigious Partridges of Kensington.