Founded in 2009 by chef Laurel Watson, Petal has been committed to producing cupcakes with great flavours.
“All of our recipes are born of creativity, but perfected through round after round of refinement,” said Watson. “We put in the hard yards so consumers can enjoy a perfect Petal treat every time.”
Allison Frater and younger brother Nathan joined the company soon after to help with the expansion of the business, developing marketing strategies and day-to-day management. The company now produces 60,000 cupcakes a week in its commercial kitchen and has held a major wholesale account with Z petrol stations. Petal has one retail outlet located in Newmarket and employs 15 staff between the retail store and the bakery.
