“All of our recipes are born of creativity, but perfected through round after round of refinement,” said Watson. “We put in the hard yards so consumers can enjoy a perfect Petal treat every time.”
Allison Frater and younger brother Nathan joined the company soon after to help with the expansion of the business, developing marketing strategies and day-to-day management. The company now produces 60,000 cupcakes a week in its commercial kitchen and has held a major wholesale account with Z petrol stations. Petal has one retail outlet located in Newmarket and employs 15 staff between the retail store and the bakery.