International coffee franchise Starbucks has announced a new initiative that looks to be more inclusive to those with disabilities. In partnership with The Society of Interpreters for the Deaf (SID) Starbucks will promote opportunities for the deaf throughout Malaysia by opening a café that will be staffed by hearing impaired baristas.
“We are proud to be working with Starbucks to provide job opportunities for deaf people,” said Alvin Wong, Malaysia SID chairman.
“Through Starbucks, these deaf partners are trained and empowered to move forward in their careers, which will give them a sense of pride and accomplishment in the long run.”
All customers are able to order via sign language or through a digital kiosk. A dual facing tablet (one for customers and the other for staff) at the point of sale will be implemented so customers can check their order and their name are accurate.
The store will employ ten deaf partners and three hearing partners. Starbucks calls its employees partners. SID will provide the coffee chain with two sign language interpreters to translate during hiring, training and coaching of new staff.
