New Zealand Winegrowers is teaming up with podcast creator Lawrence Francis of Interpreting Wine to provide coverage for its annual tasting. The podcasts will be available free of charge across significant platforms such as Spotify and iTunes. The series will contain seven episodes during which interviews with winemakers and regional masterclasses will take place.
Chris Stroud, Europe marketing manager at New Zealand Winegrowers, said, “We were delighted when Lawrence approached us to cover our annual tasting on his podcast. This series allows people who were not able to attend our tasting the opportunity to hear directly from the winemakers and learn from the regional masterclasses. We hope it brings a flavour of New Zealand to them.”
Lawrence Francis, content director at Interpreting Wine, said, “Podcasting is a versatile and effective tool for wine communication. In September 2018, Ofcom found that half of UK podcast listeners are under 35, so I think it’s an excellent way to connect with young wine drinkers.”