New Zealand will have a number of representatives at FHA 2018, led by New Zealand Trade and Enterprise. Astrolabe Wines, Florentines Patisserie and Moffat are some of almost 20 New Zealand companies who will be exhibiting at the trade show.
New Zealand’s Trade Commissioner to Singapore, Hayley Horan, said that FHA provides a unique opportunity for local companies to display on the world stage.
“Food Hotel Asia 2018 is a huge opportunity for New Zealand companies to access buyers and senior decision-makers across the food and beverage sector. It’s expected to attract more than 80,000 trade visitors from more than 100 countries. New Zealand Trade and Enterprise is again supporting New Zealand companies to showcase their products at Food Hotel Asia under a fresh, dynamic New Zealand pavilion.”
In Singapore, Horan explained, packaged foods marked ‘naturally healthy’ have increased in sales by nearly 50 percent over the past decade; the Singapore Government has several campaigns to increase healthy food consumption and exercise among citizens and there is increasing demand for childrens’ and elderly organic foods. New Zealand products are able to fill this gap.
“Fast population growth, rising wealth and increasing demand for quality products makes Asia a huge market for New Zealand food and beverage businesses,” she said. “New Zealand produces some of the best-tasting food in the world and is one of the world’s most trusted suppliers. This is great fit for Asian consumers, who are increasingly brand and health-conscious.”
The New Zealand companies exhibiting at FHA 2018 are:
Astrolabe & Durvillea Wines
Baxter Brenton Commercial
Commerical Food Ingredients
Highford Marketing Group
Life Health Foods
LKK Food Equipment
Spring Sheep Milk Co
Taylor Pass Honey
Tatua Co-Operative Dairy Company
Wellington – NZ’s Culinary Capital