MORE VISITORS THAN EVER AT SIAL 2016

 

Asia’s largest food innovation exhibition recorded an increase in the level of international exhibitors and visitors with nearly 3,000 exhibitors, from 67 countries and over 70,000 visitors.

A delegation of ministers, ambassadors, consuls and trade officers participated in the Opening Ceremony of SIAL China 2016. This year’s guest country of honour was Poland, represented by the Minister of Ministry and Agriculture and Rural Development of the Republic of Poland and Ambassador of Embassy of Poland. Prior to Poland’s participation in 2016, they have since worked closely with SIAL China to boost the Polish-Sino food and agricultural trade for years. In 2016, Poland pavilion joined as Guest Country of Honour and showcased a strong representation of good-tasting Polish food and beverages.

Gansu was the Guest Province of Honour with its halal foods, aquatic products and other organic foods and wines, the provincial pavilion had a strong presence this year.

One of the highlights at this year’s exhibition was the SIAL innovation that was unveiled on the first day featuring 151 innovative products selected by an independent jury. Ten finalists were then selected based on their contribution to innovation, health, convenience, and ethics.

This year the Gold Award went to Isoline Trade from Czech for its Trojka drink. Silver was awarded to Egnis from Korea for its Lab Nosh and Bronze went to Just Water International from New Zealand for its Elite Manuka Honey Water.

SIAL innovation Grand Award has long been considered as the guide for the most innovative and cutting-edge products from the SIAL exhibition. Award winners were inundated with distributors and importers requesting business.

World Association of Chefs Society endorsed this year’s China International Top Chefs Invitational Competition for its third year and organised eight teams from Austria, Korea, Malaysia, Singapore, Beijing, Shanghai, Guangzhou and Dalian to compete for the championship title.

After two rounds of themes such as health and organic, the Dalian team topped all other teams and won the honour of ‘Top Chef’.

Guest Country of Honour, Poland, presented the cooking demonstrations with their quality food and ingredients at La Cuisine.

In partnership with Sinmei, the fifth edition of Retail and Hospitality Forum saw industry analysis and insights shared by top speakers. The world’s largest online and mobile marketplace Alibaba, world leading beverage company Suntory Brewery, consultants and experts from The United Nations Office for Project Services and Euro Monitor were among the company’s that delivered speeches on the trending topics such as food sustainability, import and export policy, food innovation and market trends.

A spotlight on wine as part of the Wine Innovation Forum drew large crowds with keynote speaker Tim Wildman , Kenichi Ohashi and Nikhil Agarwal discussed trends and insights in the market.

A total of 15 sessions were held and the wine pavilion saw more wines from the emerging New World take part, such as Japan, India and Russia with a blend of maturity and freshness.

Endorsed by Café Culture and Australasian Specialty Tea Association, the 2016 World Tea Brewers Cup, China National Competition honoured traditions with brewing skills and showcased tea innovations.

For a second year in a row tea connoisseur Wei Chuwei entered the competition after coming second at last year’s event, this year however, he took out the top prize after competing against 31 other contestants.

Alongside the food exhibition and events, there were over 30,000 people who booked a matchmaking meeting that involved over 2,000 exhibitors and over 8,000 visitors.

Numbers to the event increased by twenty percent, a turnout that adds to the rapid growth of Asia’s food and beverage market. SIAL China lived up to its expectation as Asia’s largest food innovation exhibition that leveraged the food trade between Asia and the res of the world.

Next year, SIAL China will be held from 18 to 20 May 2017.