McDonald’s Corporation has invested in New Zealand business Plexure. Plexure is a mobile engagement company and have played an essential role in McDonald’s digital transformation. Plexure currently power a version of the McDonald’s Global Mobile App that is used in 48 countries outside of the States.
McDonald’s is said to be purchasing around 14,000,000 shares of Plexure, which represents a 9.9 percent minority stake. This investment is McDonald’s first investment in a mobile app vendor.
Plexure will use the funds received to grow and expand, as well as developing their workings with McDonald’s. McDonald’s will gain further access to Plexure’s technology, including greater access to back-end and front-end features, customer functionality and customer targeting. As part of the agreement, Plexure has said that they will not provide similar services to a number of competing QSRs.
Steve Easterbrook, president and CEO of McDonald’s, said, “Our mobile apps play a key role in our digital acceleration, allowing customers to interact with us on their terms in a personal, customised way. This investment is a testament to our belief in Plexure’s ability to deliver strong results for our business as well as the talent and technology they’ve cultivated.”
Craig Herbison, CEO of Plexure, said that this deal acts as a tremendous vote of confidence from their largest customer. “This investment will further our efforts to reach more people with our technology, provide world-class service to our clients and execute our growth plans for our company.”