McDonald’s BESPOKE BURGER BAR

McDonald’s New Zealand has invested $2 million into overhauling its Greenlane, Auckland restaurant. Improvements include a complete refresh of McCafe, a lush living wall, new technology and an open-kitchen gourmet burger bar.

The restaurant’s innovations are a first for McDonald’s NZ and offer customers a glimpse into the future vision of the iconic brand.

The new Create Your Taste service is currently being rolled out across the country. It allows customers to create their own gourmet burger from more than 32 ingredients using a digital kiosk. The burger bar also comes with new ingredients and sides including gluten free bun, vegetarian patty, thick cut chips and a condiment bar.

“A huge amount of customer research has gone into understanding what our customer wants from a modern McDonalds,” said Patrick Wilson, managing director of McDonald’s New Zealand.