MASSEY STUDENT DESIGNS NEW L’AFFARE COFFEE CUP

L'affare coffee is supporting local artistic talent, with every 8oz coffee for the next two months featuring a design by Massey University of Wellington College of Creative Arts student Luigi Riccio. The coffee company approached Massey University for ideas and the sketch, faceless figures dancing in a rain of coffee beans, was the chosen design. Riccio drew inspiration from his native Latin America, as well as from the song ‘I Hope It Rains Coffee’ by Dominican singer Juan Luis Guerra. However, Riccio isn’t actually a formally trained graphic design student, but rather studies creative media production. Further to simply promoting emerging artists, three cents from every cup will be donated to a local charity. The first beneficiary is the Inspiring Stories Future Leaders Programme, assisting young rural New Zealanders. The Riccio design is the first in the ‘Cup of Conscience’ series.