Iconic Marlborough winery, Wither Hills has launched a multifaceted campaign designed to inform consumers that the award-winning Wither Hills wine is more than a name, it’s a place where great wine is “Made Beautifully”.

Breathtaking imagery shot from Wither Hills’ Taylor River vineyard and innovative digital experiences are incorporated into the new campaign and positioning, underpinned by the “Made Beautifully” message.

“The campaign is about reaffirming the beautiful place our wine comes from, in addition to highlighting the people and the passion that goes into making Wither Hills,” said the senior brand manager at Lion, Dave Campbell. “It’s the blend of place, people and passion that makes Wither Hills what it is.”

The company will also be launching a 360 Degree Experience, a virtual reality tour, online in the coming months.