The original Steinlager White Can was initially available between 1981 and 1992—as a talisman of belief, the White Can is back once more. Also reincarnated in 2011 and 2015 as a tribute to our boys in black, the White Can has become a symbol of support.
“This is a huge year for the All Blacks, and as an unconditional and long-term supporter of the team, we decided to re-launch the White Can to show that we’re backing our boys,” said Steinlager brand manager, Kate Abercrombie. “Once every four years, we all unite together to colour ourselves loyal in support by wearing black and raising a Steinlager White Can. Loyalty to the team really is just black and white.”
