After the introduction of the new drink driving laws, many consumers are finding it difficult to make the right choice when socialising. To help empower bar owners and drinkers, Lion has introduced Enlighten, a new range of lower alcohol drink options that have each been designed to contain less than one standard drink per serve.
Enlighten is providing on-premise with a huge database of drink options to serve consumers.
“Consumer trends have shown that there’s a strong move towards moderation, health and well-being,” said Frankie Walker, leader of the Lion Ambassador Team. “Recent industry research has also revealed that 58 percent of trade businesses have said the new drink driving laws have had a negative impact on sales by more than ten percent.”