By Alexander Slichnyi, 99Firms
More than 50 percent of businesses using Instagram have already made a business story, and 30 percent of businesses intend to do the same this year. So why would you wait any longer to make use of this popular Instagram feature? It gives you the opportunity to promote your business to a huge number of people—there are up to 400 million users every day—and each post isn’t limited to only your followers. Let’s see how you can use Instagram Stories to increase your brand awareness, generate leads, and boost your sales.
First of all, your followers will appreciate you giving them a chance to take a peek at your production line or have a glimpse into a business meeting. Customers truly enjoy these behind-the-scenes moments, so this is a great way to arouse their interest.
If you are about to launch a new product, Instagram Stories gives you a chance to create some excitement by giving away a thing or two about its features. This teaser enables you to hold your loyal customers’ attention while attracting some new prospects.
This popular Instagram feature may also help you increase your click-through rate. You just have to share a link in your story that directs your followers to your site, other social media accounts, or your app. The only requirement is that your business account have at least 10,000 followers.
To learn more about Instagram Stories and how it can contribute to your business growth, have a look at the following infographic, prepared by the team behind 99firms.com. Besides a number of fascinating Instagram facts and figures, it reveals how some well-established brands have put Instagram Stories to good use.
There are unlimited ways through which you can integrate Stories into your marketing strategy. To find out more on how different brands are using Instagram Stories to their benefit, check out this infographic.