Giesen Group has embraced new technology to share quick, concise information on its vineyards and wines with distributors and trade partners across the world. A new Giesen Group iOS app takes users into Giesen’s Wairau Valley, Marlborough vineyards with sweeping aerial footage of the vines, supported by tasting notes and wine production information.
Giesen Group marketing manager Angela Flynn said an app was created to allow quick and simple access to Giesen and Ara wine brand information, including vineyard footage and tasting notes for more than 100 distributors throughout the world.
“We live in a world where media and information sources are available on-demand and at people’s fingertips,” she said. “Increasingly, everyone expects anytime, anywhere consumption of media content. This provided us with a new opportunity to connect with people who sell our Giesen and Ara wine brands.”
“Just looking at the New Zealand statistics made us confident that developing an app was an effective way to share our unique story to distributors and trade.”
One of the most exciting aspects of the application is the 3D map of the Wairau Valley which includes stunning aerial drone footage of some of Giesen Group’s Marlborough vineyards. “As far as we’re aware no other Marborough winery has presented their terroir in this type of 3D map.”
Giesen engaged Christchurch-based Publica to develop the app. Publica Creative Director and Co-Founder,Mark Spurgeon said that identifying the core features of the app early on was key to its success in design and development.
“This is a powerful tool which transports users into a virtual valley allowing people throughout the world to visit Marlborough, see Giesen Group’s vineyards, and learn about wines they create there.”
He says the key to the success of every app is ensuring its features are easy to use, it has strong user retention, looks great and has a real purpose. “The Giesen Group app hits all these vital hallmarks and together we have created a true extension of the Giesen and Ara wine brands in an app that users can carry around in their pockets.”