Garage Project is rolling out ‘Talk to the Hand’, their latest IPA, in celebration of New Zealand sign language week. Talk to the Hand was inspired and designed by one of Garage Project’s deaf employees, Ryan Cassidy. The new beer is a collaboration between Garage Project, Deaf Aotearoa and Colab Hospitality Group.
The cans artwork features drawings of hands spelling out different phrases from the New Zealand Sign Language alphabet. Cassidy, the inspiration for the beer has worked in the Aro Valley packing line for four years.
Pete Gillespie, Garage Project founder, said that having Cassidy work there had encouraged people to learn about the importance of sign language and had raised awareness for the challenges involved in everyday life for someone who is deaf.
Gillespie said that the overall aim of the beer was to encourage as many people as possible to take up learning Sign Language.
New Zealand Sign Language week is on this week, from Monday the 6th of May, to Sunday the 12th of May.