Emirates has launched its own food and wine channels on its award-winning inflight entertainment system on all flights, giving customers an insider view into its US$700 million investment in fine wines – including top New Zealand labels – and its regional and seasonal food menus prepared by award-winning chefs.
New Zealand travellers flying on Emirates’ daily services from Auckland and Christchurch to Dubai and beyond can now have a behind-the-scenes look at how the airline creates its onboard menus and works with global partners.
The Food Channel showcases the detail that goes into menu development by Emirates chefs and ingredient sourcing for onboard meals. The airline serves about 110 million meals each year with the same attention to detail in First Class, Business Class and Economy Class. Each episode explores how the airline brings the finest products on board through long-standing partnerships worldwide, including local suppliers and artisans.
“We go to great lengths to present our customers in every class with a great dining experience,” said Joost Heymeijer, Emirates’ Senior Vice President, Catering. “A lot of detail goes into preparing the meals and choosing the wines. The channels give viewers access to our food and beverage philosophy, the catering strategy and how we work with our partners. In addition, our tutorials and recipes give our customers something interesting to ‘take home’ with them."
The Wine Channel features a documentary on Emirates’ wine buying strategy, and the direct relationships it has cultivated with the world’s finest winemakers to procure some of the most exclusive vintages. Emirates invests heavily in its cellar and has established a robust wine programme in the last 10 years. Each day, it serves over 80 kinds of wines, champagnes, and ports across its network.
