Dunkin’ has revealed the details of its on-the-go beverage strategy, including a massive investment to push the strategy across the US. CFO Katherine Jaspon has said that the company expects to spend USD$100 million (NZD 146 million) across equipment (65 percent), digital technology (30 percent) and training and testing (5 percent).
“Although we are investing in the business, I want to make it very clear that this is a part of a unique chapter in our brand's history, one of significant change in transformation to ensure relevance for generations to come,” said newly-appointed Dunkin’ Brands CEO David Hoffmann.
The plan is based around Dunkin’ Go2s, a nationwide value platform which allows guests to pick from three of the chain’s most popular menu items and purchase two ‘go-to’ favourites. The average spend is $8-$9 (NZD11-13)
Dunkin’ reported revenue growth of 4.9 percent to $350.6 million (NZD512 million) for 2017 was larger than most estimates, so the investment is coming off the back of serious momentum.
