Constellation Brands is the number one ranked supplier in the Beverage/Liquor category in the 2018 New Zealand Advantage Awards, up from number six last year. The Advantage Awards recognises the highest-ranking suppliers and retailers according to annual Advantage ReportTM results, available in over 40 markets worldwide.
Customers ranked Constellation Brands first among competitors in strategic alignment, people, consumer marketing, trade and shopper marketing and customer service. The staff are what drove the organisation to the top spot, said president and managing director Simon Towns.
“We have a culture of acting on opportunities to exceed our partners’ expectations,” he said. “The key findings that I am most proud of, is the fact that we ranked first among our competitors in people and customer service. This tells me we have the right people for the job, and that we are partnering with our customers to make sure we can support their journey with consumers.”
“We ranked first among our competitors in strategic alignment, and our business needs to keep innovating to ensure we have the right product mix for our customers’ strategies.”
The company’s recent partnership with Moa Brewing Co to create a MoBev sales division in New Zealand is recognition that consumers drink across alcohol categories based on the occasion. Expanding offerings to beer was a natural step to support customers with the right product mix for consumers.
Advantage Report is the world’s leading 360° feedback system, developed to aid suppliers and retailers in measuring, tracking and strengthening their B2B performance. With Advantage Report, each party can improve based on the feedback received from their partners, thus creating leaner, more robust and agile partnerships. Constellation Brands also ranked number two overall among all FMCG categories.
