COLLABORATION FOR KIWI CLASSIC

Much like pavlova, lolly cake and hokey pokey, the afghan biscuit is a true Kiwi classic. Now the beloved bikkie just got better with Nelson locals, Pics’ Peanut Butter and Hill St Wholefoods, joining flavour forces to create the ultimate version.

The all-new, Hill Street Wholefoods Choc Peanut-Butter Afghans are crunchy, peanut-buttery, gooey, chocolatey, and all-round delicious.

Pic’s Peanut Butter Global Marketing Manager, Nikki Neate enjoyed partnering with a fellow artisan food producer.

“My first taste of Eliana’s Wholefoods was at Pic’s Peanut Butter World, as she presented her concept of the Afghan which included a Pic’s Peanut Butter Slug in her baking mix. We’re delighted to witness her growth in this space and to see our co-branded Hill St Wholefoods on-shelf throughout NZ.”

The first collaboration for the clean baking brand is made from plant-based ingredients and only requires coconut oil, egg (or flax egg) and chocolate to make 12-14 afghans. As with all Hill St Wholefoods mixes, it is vegan-friendly, gluten, dairy and refined sugar-free.

Founder Eliana Glover says she is thrilled to launch her first brand collaboration.