A study conducted in Australia found that one in five Australians have engaged in some form of ‘coffee shaming’, with nine percent of consumers willing to judge the caffeine preference of a friend and eight percent leaping to judgements about people based on how they take their morning brew.
Australians are a nation of coffee lovers – 4.6 billion cups of coffee are consumed both in and out of home, an average of 242 cups each. They’re also a picky bunch, with a list of ‘Crimes Against Coffee’ including not getting the temperature right, burnt coffee, incorrect strength and ‘foam inconsistencies’.
