For the first time in the company’s history, on Saturday, July 7, Krispy Kreme will be glazing the world with Chocolate Glaze Doughnuts at participating shops on six continents.

The Krispy Kreme shop in Auckland will be the first in the world to get the Chocolate Glaze Doughnut, opening at midnight local time to kick off the global event, which will end nearly two days and 31 countries later at the Krispy Kreme in Kahului, Hawaii. Chocolate Glaze Doughnuts will be on offer at the Manukau store through to July 10.

Krispy Kreme’s world-famous glaze is being turned into chocolate and the resulting Chocolate Glaze Doughnuts will give doughnut fans an awesome World Chocolate Day experience that only Krispy Kreme can create. To further the celebration, many shops worldwide will open beginning at midnight to serve Chocolate Glaze Doughnuts in celebration of World Chocolate Day.

“Creating an awesome chocolate glaze experience that brings together chocolate and doughnut fans around the world is something that is really special for us,” said Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts.

Throughout World Chocolate Day, Krispy Kreme will share video and images from around the world on its Facebook page @krispykreme.