Mexican grill restaurant Chipotle had its busiest day ever recently, serving a staggering 1.9 million entrées. The companies "BOGO" offer, which was held on a Saturday saw the fast-food chain have a record-breaking weekend, the most successful weekend in the company’s history. Burritos and chicken bowls were the most popular items on the menu, as was a side of guacamole with employees serving over 600,000 portions of the popular fruit. The promotion was most popular among university students with restaurants in college towns showing the highest profits of the day. Chipotle’s chief marketing officer, Chris Brandt was not overly surprised with the chains high popularity among college students. “We already knew Chipotle was a fan-favourite among students of all ages, but the demand we saw this weekend was staggering,” he said. “Strong redemptions across both digital and in-restaurant orders are a testament to customers' desires for real ingredients, real cooking and real flavour.” The record-breaking day follows a successful summer for Chipotle. During National Avocado day the fast-food chain saw its highest recorded digital sales day in the company’s history. Since partnering with food delivery service DoorDash, it has has seen a 700 per cent increase in online orders.
CHIPOTLE HITS NEW RECORD
